From go-to-market strategy and custom website development to marketing automation, CRM, ERP, B2B commerce, and partner operations.
IBIS Group USA is the exclusive U.S. distributor of Bisly, a European building-automation platform. Introducing that technology requires more than explaining what the products do. Owners, developers, technical specifiers, and delivery partners each need a different reason to engage.
Regions, building types, sales processes, and partner pricing all shape the business. Orchard 9 organized the digital work around this commercial model: a shared direction for the website, campaigns, and developing operational platform.
The website explains the opportunity. Campaigns bring the right people to relevant content. Sales and operations carry the relationship forward. Each part has a distinct responsibility within the same business architecture.
Regions, audiences, building types, and partner development.
Relevant destinations and messages for each audience.
An inquiry or partner conversation with a clear next step.
The operational brief: qualify opportunities and manage follow-up.
The operational brief: ERP, commerce, and partner workflows.
Conceptual business journey. Arrows show sequence and shared purpose, not automated data connections. Website-to-CRM and campaign-to-Odoo integrations have not been verified. Odoo rollout status is detailed below.
A building owner considers operating economics. An engineer needs technical clarity. An integrator needs to understand delivery and partnership. Segmentation shapes the information architecture, educational content, campaign destinations, and requirements for commercial follow-up.
Custom design and a responsive frontend bring a complex offer into a clear, reusable content system. Regional market pages, audience pages, and solution content give visitors a relevant starting point.
English and Spanish content support a broader audience. Educational articles and technical explanations connect to inquiry paths, while audience-specific pages serve as destinations for targeted campaigns.
Structured content, descriptive URLs, metadata, and internal links support search and AI-assisted discovery. These are publishing foundations, without a promise of rankings or traffic.
Explore the detailed website case study ↗
Orchard 9 extended established open-source software rather than rebuilding an email platform. phpList supplies the foundation; focused customization adds a clearer interface, drip campaigns, audience segmentation, scheduling, sending controls, and operational monitoring.
Different messages can direct owners, engineers, or delivery partners to the website content written for them. The connection is a relevant destination and a coordinated campaign, without implying an automatic transfer into Odoo.
AI-assisted development supported implementation, with human review and testing. It does not mean the application makes AI decisions. An extensible foundation also supports infrastructure choices appropriate to the workload and budget.
Inside the custom marketing platform ↗
Odoo is the platform in the operational brief: CRM, ERP, B2B commerce, and partner workflows within a configurable business environment. The value lies in adapting established software to the distributor’s processes and commercial relationships.
The commercial model calls for one place to manage prospects, customers, opportunities, and follow-up. Reviewed Odoo extensions add project-specific opportunity fields and partner records to the established CRM foundation.
Partner lead review and approval are implemented in the reviewed source. Approval creates a standard CRM lead, giving partner submissions a defined route into sales work. IBIS-specific deployment has not been verified.
Sales activity needs an operational home: customer and product information, business administration, and the commercial processes that support delivery. Odoo provides a configurable foundation for these related functions.
The authentic IBIS workspace shows CRM, Sales, Accounting, Documents, Inventory, and Knowledge applications together. A dedicated IBIS Knowledge Base is also visible. Production workflows, configuration, and the operational use of each application remain to be confirmed.
A distributor needs more than a public product list. The commerce brief covers a product catalog, online ordering, multi-tier partner pricing, price lists, and business-specific commercial rules.
These requirements guide the Odoo commerce configuration. They are not presented here as a verified live storefront or automated pricing integration. Confidential prices and commercial records are excluded.
The reviewed portal extension implements signed-in lead registration, revisions, comments, internal review, and approval. Access rules restrict submissions by partner company and active program membership.
Company isolation and inactive-member access have dedicated source tests; this showcase does not claim a production security audit. Shared documents and knowledge resources belong to the wider partner-enablement brief and are not verified as delivered portal features.
Strategy, content, software, and operational requirements follow the same commercial direction. The scope and evidence for each part matter as much as the overall picture.
IBIS shows how several disciplines can serve a broader business direction. Your starting point may be much smaller: one website, one workflow, or a useful extension to software you already use. The same principles apply—understand the need, choose the right foundation, and make the next improvement practical.
Tell Us What You’d Like to Improve.A new website, better business software, less repetitive work, or an idea you haven’t quite figured out yet? A few sentences are enough.
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Small projects welcome. Greater NYC and beyond.