Project showcase

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IBIS Group USA Marketing Platform

A custom-designed website and content system built to position IBIS Group USA as the U.S. market partner for Bisly building automation — combining technical product storytelling, structured content, SEO, and lead generation in one scalable digital platform.

Completed client workCustom websiteContent & lead generation

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IBIS Group USA homepage showcasing Bisly building automation

Completed client project

A website built as a marketing system, not a digital brochure.

IBIS Group USA needed to introduce a relatively unfamiliar building-automation platform into the U.S. market while speaking credibly to developers, building owners, engineers, contractors, integrators, and other industry stakeholders.

Orchard 9 designed the site around that business problem. We created a structured marketing platform that connects product positioning, technical education, industry-specific content, thought leadership, events, partner recruitment, and project inquiries.

The result is a site that can evolve continuously as the U.S. business develops.

Client: IBIS Group USA
Project type: Custom marketing and lead-generation website
Industry: Building automation / PropTech
Design role: Custom visual and UX design
Content role: Information architecture, positioning, and custom content system
Primary objective: U.S. market development and lead generation
Platform role: Marketing, education, SEO, campaigns, and conversion

Project brief

Turn a complex technology offering into a clear U.S. market story.

Bisly combines building-management software, controllers, room automation, HVAC, lighting, access, energy monitoring, digital-twin capabilities, and operational tools.

IBIS provides the U.S. commercial, design, implementation, logistics, training, warranty, partner, and lifecycle-support layer around the technology.

The information architecture needed to explain both the technology and the delivery model without overwhelming visitors, while supporting multiple customer journeys.

Visit ibisgroupusa.com

Live project

Explore the finished IBIS Group USA website.

The live site brings together Bisly product positioning, customer services, partner services, residential and commercial applications, project content, events, insights, and conversion paths.

Open ibisgroupusa.com

IBIS homepage with Bisly building automation positioning, product interface, and project inquiry calls to action — Homepage / Bisly positioningExplore live page

IBIS Building Intelligence Journal with audience categories and educational article cards — Insights / Structured publishingExplore live page

IBIS event landing page with private session information and appointment booking — Events / Campaign destinationsExplore live page

Custom website design

Authored visual direction balances the technical character of Bisly with the clarity developers, owners, engineers, and commercial decision-makers need. Deliberate information hierarchy, responsive layouts, and reusable components make complex product storytelling easier to navigate.

Custom content architecture

Product information, market applications, services, projects, events, educational content, and calls to action follow a deliberate hierarchy. We designed the content system as well as the page layouts, so new material can be added without gradually making the site inconsistent.

Search and thought-leadership platform

Insights creates an expanding knowledge base around building automation, energy management, building-performance regulation, multifamily construction, and contractor workflows. Search intent shapes the content architecture, producing useful material for LinkedIn, direct outreach, email campaigns, and customer conversations.

Lead-generation architecture

Owners, developers, engineers, contractors, integrators, and prospective partners need different conversion paths. Contextual calls to action connect product education to project inquiries, partner opportunities, event and roadshow campaigns, and newsletter audiences. The site becomes part of the company’s sales and market-development infrastructure.

Information architecture

One platform. Multiple customer journeys.

A major part of the project was determining how a technically complex offering should be organized for different visitors.

Owners & Developers

Business value, scalability, operating efficiency, project delivery, and lifecycle support.

Engineers & Consultants

Architecture, systems, controls, integration, specifications, and technical credibility.

Contractors & Integrators

Installation workflow, implementation, training, partner support, and repeatable deployment.

Building Operators

BMS, energy monitoring, operational digital twin, optimization, and ongoing building performance.

Prospective Partners

Commercial model, enablement, training, logistics, and U.S. support.

Content system

Content designed to create demand.

The IBIS site was built so publishing is part of the commercial strategy.

Insights can address questions potential customers are already researching, support outbound sales conversations, provide material for social campaigns, and create landing destinations for targeted outreach. This establishes credibility around a technology category that often requires significant education before a buyer is ready to engage.

01Search
02Insight
03Product education
04Relevant solution
05Project inquiry

Built for campaigns, not just evergreen pages.

Dedicated event pages use the same visual and content system as destinations for direct outreach, social campaigns, and appointment generation. The IBIS Events page illustrates how the architecture supports active sales initiatives and time-sensitive campaigns without relying on disconnected third-party landing pages.

Explore IBIS Events

What Orchard 9 delivered

A complete digital marketing foundation for a new U.S. market.

Custom website design and responsive UX
Brand and product positioning
Information architecture
Custom reusable content system
Product and technical storytelling
Residential and commercial customer journeys
Customer-service and partner-service architecture
SEO-oriented Insights publishing system
Lead-generation and conversion paths
Campaign and event landing capability
Project and partner inquiry flows
Ongoing content expansion framework

A site designed to grow with the business.

IBIS now has a digital foundation that can expand as the company introduces Bisly into new U.S. projects, publishes market-specific expertise, develops its partner network, runs campaigns, adds reference projects, and responds to new building-automation and energy-management opportunities.

New content fits into an established system instead of requiring the website to be redesigned every time the business evolves.

Similar work

Need a website that also functions as a marketing system?

Orchard 9 designs custom websites for businesses that need more than a polished online presence. We connect positioning, content architecture, search, lead generation, campaigns, and the systems behind them so the website becomes part of how the business grows.